A woman and a young girl smiling and hugging in front of a red background adorned with words like "EMPOWER," "NURTURE," and "COUNSEL" repeated in various sizes, reflecting the spirit of community fostered by United Way.

2024 Awareness Campaign

We are excited to share with the community our 2024 Campaign/Mission video, which shows the incredible impact the United Way network continues to have when we all stand united and commit ourselves to taking on some of our community’s most pressing issues! 

Each year we develop a video that is used and shared with companies and partners during our Community Campaign. In 2023, we took that video public, airing it as a PSA/commercial on a few TV stations and during NFL opening night and weekend! It was important to us that video showed the work United Way of Greater St. Louis continues to do in the community with many of our partners, share the impact made through your generous contributions made during the Community Campaign as well as evoke emotion with personal stories of individuals that we’ve helped along the way.

NEW this year, our mission video will now be a tool used year-round! In fact, it will roll out in the form of a PSA/commercial (radio and TV) the week of May 20 and in addition to being housed here on our website, we will also share it on social media as part of our Awareness Campaign that includes all of this, billboards, digital ads and more!

Billboards

United Way Billboard - United Way Empowers
United Way Billboard - United Way Supports
United Way Billboard - United Way Nurtures
A billboard against a clear blue sky reads "UNITED WAY SUPPORTS" in bold letters. It features a smiling family and encourages community involvement: "Unite with us. Volunteer. Donate. Get Involved." Visit HelpingPeople.org for more details.
A large billboard with a red background features two smiling people embracing. The text reads "United Way Nurtures," encouraging the community to volunteer, donate, and get involved. Visit HelpingPeople.org for more information.
A billboard for United Way 211 showcases the word "EMPOWERS" prominently. Featuring diverse individuals smiling, it highlights community support and promotes the website 211helps.org for assistance. Connect via call, text, or chat.
Billboard that reads United Way Strengthens 160+ Local Nonprofits. Unite with us. Donate today. HelpingPeople.org. United Way logo in lower right hand corner.

Print Ads

A United Way poster features a person with long braids in a denim jacket. It reads "United Way Empowers," highlighting their role as a non-profit organization. A QR code at the bottom invites you to "Unite With Us, Donate Today" and explore community volunteer opportunities at HelpingPeople.org.
A bus shelter showcases an older man smiling while holding hands with someone. The poster reads, "United Way Stabilizes. Unite with us." It features a QR code, the United Way logo, and their website: HelpingPeople.org. Discover volunteer opportunities and make a difference today.
A diverse group of five smiling individuals representing different ages and backgrounds stands proudly. Bold words next to them read: Educate, Nurture, Support, Stabilize, Empower. The text below encourages donations to United Way of Greater St. Louis to strengthen the community.
United Way Print Ad - United Way Empowers
United Way Print Ad - United Way Supports
United Way Print Ad - United Way Nurtures
Donation flyer for United Way of Greater St. Louis

Digital / Banner / Social Ads

United Way Greater St. Louis logo featuring the text "Unite with us. helpingpeople.org" and "Brought to you by Purina" below, highlighting this renowned non-profit organization.
United Way Digital Ad - United Way Empowers
United Way Digital Ad - United Way Nutures
United Way Digital Ad - United Way Supports
United Way Digital Ad - United Way Nurtures
United Way Digital Ad - United Way Empowers

Mission Video and TV PSAs

Full Video

15 Second TV Spot

30 Second TV Spot

Quinchelle’s Story

Samantha’s Story

Nick’s Story

Special thanks to KSDK Anchor Kelly Jackson for being the voice of our mission video and success stories.

Sponsored TV Segments

Radio Spots

Thanks to Purina and Auffenberg for supporting this year’s Fall Visibility efforts to support the Community Campaign!